For Immediate Release

Media Contacts: Melanie Mathos / Hannah Nuccio
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Gibbes Museum of Art Unveils New Visual Identity

New logo designed by Elizabeth Hall of Talk Branding features the signature of James Shoolbred Gibbes from the document that willed the museum building into existence

(Charleston, SC) – The Gibbes Museum of Art announces its new visual identity including the unveiling of a new logo. The main element of the new logo is the actual signature of James Shoolbred Gibbes, taken from his last will and testament. In his 1888 will, Gibbes dedicated $100,000 in trust for the “erection or purchase of a suitable building to be used as a Hall or Halls for the exhibition of paintings and for necessary rooms for students in the fine arts…” Mr. Gibbes’ signature started into motion what is now the Gibbes Museum of Art - a dynamic organization presenting special exhibitions and public programming and holding over 10,000 works in its permanent collection.

Designed by Elizabeth Hall of Talk Branding, the new logo features the ornate signature of Mr. Gibbes above the words Museum of Art set in a contemporary font. “Our new logo is designed to tell our story and to reflect the mission of the Gibbes” says Executive Director Todd Smith. “The logo makes a statement about our dedication to the origin of this institution and the historic works of art that we possess. It also helps to acknowledge our commitment to promoting contemporary art. The juxtaposition of old and new in the logo symbolizes our commitment to the past and present of American Art in the South.”

In a world of reproduction and simulation, a visit to an art museum offers an authentic experience. Like a signature, what one experiences at an art museum is unique to the individual. By using Mr. Gibbes’ signature as the identifying icon of the institution, the Gibbes Museum reinforces this idea of a genuine, individualistic experience.
The use of the signature will also be reflected in the Gibbes new tag line Gibbes Museum of Art – Charleston’s signature museum. Later this month, the Gibbes will launch a new look to the Web site at www.gibbesmuseum .org. The new Web site will incorporate the new logo and will offer users more interactivity and information. Support for the new Web site has been provided by the The Gaylord and Dorothy Donnelley Foundation, the Women’s Council of the Gibbes Museum of Art, and the Henry and Sylvia Yaschik Foundation.

In addition to having designed the Gibbes’ new visual identity, Elizabeth Hall will continue to oversee the graphic branding program for the museum. Prior to starting Talk Branding, Hall served as Executive Creative Director for Rawle Murdy and was the co-founder and Chief Creative Officer for one of the country’s leaders in brand development, BrightHouse in Atlanta. Hall’s clients have included Coca-Cola, Delta, Coty, and the Metropolitan Museum of Art retail stores.

Established as the Carolina Art Association in 1858, the Gibbes Museum of Art opened its doors to the public in 1905 in historic Charleston, S.C. The Gibbes houses one of the foremost collections of American Art from the 18th century to the present. The Gibbes is currently undergoing major renovations and will reopen in the spring of 2016. The renovated museum will properly showcase its extensive collections and will feature an admission-free ground floor, providing a place to watch artists at work in studios and stroll through a world-class garden.

135 Meeting Street | Charleston, SC | 29401