Daisy McClellan utilizes century-old traditional techniques like punch needle rug making and sewing in new and creative ways to create functional objects to be used every day. She strives to spark joy every time one of their creations is worn or used, by combining her modern and bright aesthetic with the warmth and richness these techniques allow. In our culture of consumerism and fast fashion, McClellan hopes their work can encourage appreciation for lasting handmade craftsmanship.
At Smith College, she studied Studio Art and Spanish which led to working in advertising and branding. Meanwhile, a jewelry-making hobby rapidly turned into a full-fledged business making her a top seller on Etsy and taking her around the country selling her designs at various boutiques and maker markets. In 2014, she and her husband Christian opened gather, a brick and mortar retail shop in San Francisco where they featured over 200 artists and hosted creative workshops. In addition, McClellan designed a clothing collection for women and young children, founded a bi-annual shopping market for local boutiques, and worked with several artists on joint collaborations. McClellan moved to Charleston in 2020.
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